It is important for sellers not to take the current shortage of housing inventory and high demand for granted. While today’s buyers are willing to pay a premium or overpay for a property, they are also very savvy, educated and can differentiate quality home improvements. It is critical for homeowners to understand that having the right strategy and preparedness is the key to maximizing their Return On Investment (ROI)
YOU ARE READY TO LIST – DON’T GO IT ALONE
Forbes reports that “hiring the right real estate professional is vital to getting the best deal you can.” Sellers need a local real estate agent that is familiar with the market, is part of the community, and understands market trends. The agent you choose will be by your side throughout the selling process, so be comfortable with them, their knowledge, experience, and skills.
KNOW WHAT WILL ADD VALUE TO YOUR BOTTOM LINE
Knowing which home improvements to make is a skill that a veteran real estate agent can help with. Knowing what will garner the biggest ROI both in terms of money and time is very important. According to Zillow, “smaller, inexpensive upgrades will typically bring a bigger reward than a more involved and time-consuming one”.
PROFESSIONALLY STAGE YOUR HOME
To make sure your home looks its best, hire a professional stager. From simply adding finishing touches or rearranging the furniture, a professional stager knows how to showcase a home to make it more appealing to the masses. Staging can be very impactful for buyers and is a smart investment for sellers. Over 40 percent of buyers’ agents said staging had an effect on how most of their buyers perceived listings, according to the 2021 Profile of Home Staging from the National Association of Realtors (NAR).
USE A PROFESSIONAL PHOTOGRAPHER
You only create a first impression once and a home’s first showing is online. When hiring a professional realtor make sure they offer a professional photographer as part of their listing service. The New York Times recently reported that eighty percent of people across the country who bought a new home last year used the Internet while house hunting and they rated photographs as the most useful tool in their search!
IMPROVE YOUR CURB APPEAL
The home’s second showing is right outside the front door. “Not only does beautiful curb appeal lure buyers in, but it also encourages them to offer more money for your home,” says HomeLight’s contributing author Laura Lovely.
THE RIGHT PRICE IS KEY
Selling a home is completely different than living in it. Once a seller decides to list their home, it is time to take out the emotion, put on your business hat, and treat the real estate process like any other business transaction. Partner with a realtor who will maximize the potential of your investment by executing unique strategies that exceed your expectations.
As your local resource, I am here to guide you through every aspect of the home selling process. When you are ready to sell, I am ready to help. Let’s talk.
Laurie Kane
